Program Recognition
•Offered by WMU's NASD-accredited Department of Dance.
Training
•18-credit-hour fully online undergraduate certificate in Dance Studio Management for current and prospective dance studio owners.
•Curriculum covers running a studio as a business — entrepreneurship, business plans, and marketing — alongside recital production, curriculum development, and client/employee relations (contracts, hiring/firing, compensation).
•Includes dancer-specific wellness content: nutrition, fitness principles, eating-disorder awareness, and first aid.
Degree Flexibility
•Delivered entirely online so working studio owners and remote students can complete it without relocating to Kalamazoo.