Public school30.6K

UT San Antonio

San Antonio, TX

HSITest-OptionalGreek LifeLGBTQ+

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Program

BA Digital Media Influence

ProgramOfficial Program Page

Program snapshot

Admissions

No PrescreenNo AuditionNo InterviewUniversity App Required

Program profile

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Program

BA Digital Media Influence

Quick links

ProgramOfficial Program Page

Program snapshot

Admissions

No PrescreenNo AuditionNo InterviewUniversity App Required

Program profile

Transfer In Friendly

Browse programs

Quick links

BA Digital Media Influence

ProgramOfficial Program Page

Program snapshot

Admissions

No PrescreenNo AuditionNo InterviewUniversity App Required

Program profile

Transfer In Friendly

Training

Combines digital media production with media psychology, persuasion, audience analysis, and strategic content creation

Develops skills in social media, web design, video production, imagery, content writing, multimedia production, and audience targeting

Students receive access to Adobe Creative Cloud tools including Photoshop, Illustrator, Premiere Pro, and InDesign

Professional Development

Prepares graduates for creator-led business ventures and careers in digital marketing, social strategy, advertising, multimedia production, and online influence

Degree Flexibility

Project-based classes help students build a comprehensive digital media production portfolio

Available on campus or as a 100% online degree

Faculty-guided projects can be customized to a student's chosen audience

School info

Snapshot

Avg GPA (W)

3.37

Admit rate

87%

school-wide

Grad rate

52%

Enrollment

30.6K

Earnings

$57K

10yr after

Costs & aid

In-state tuition

$11,476

Before aid

Out-of-state tuition

$28,318

Before aid

Cost of attendance

$31,840

Before aid

Average net price

$10,836

After aid

2026 2027 Cost Of Attendance · onestop.utsa.edu College Scorecard

Program info updated Sep 11, 1:01 PM

Program Highlights

Training

Combines digital media production with media psychology, persuasion, audience analysis, and strategic content creation

Develops skills in social media, web design, video production, imagery, content writing, multimedia production, and audience targeting

Students receive access to Adobe Creative Cloud tools including Photoshop, Illustrator, Premiere Pro, and InDesign

Professional Development

Prepares graduates for creator-led business ventures and careers in digital marketing, social strategy, advertising, multimedia production, and online influence

Degree Flexibility

Project-based classes help students build a comprehensive digital media production portfolio

Available on campus or as a 100% online degree

Faculty-guided projects can be customized to a student's chosen audience

Program Highlights

Training

Combines digital media production with media psychology, persuasion, audience analysis, and strategic content creation

Develops skills in social media, web design, video production, imagery, content writing, multimedia production, and audience targeting

Students receive access to Adobe Creative Cloud tools including Photoshop, Illustrator, Premiere Pro, and InDesign

Professional Development

Prepares graduates for creator-led business ventures and careers in digital marketing, social strategy, advertising, multimedia production, and online influence

Degree Flexibility

Project-based classes help students build a comprehensive digital media production portfolio

Available on campus or as a 100% online degree

Faculty-guided projects can be customized to a student's chosen audience

Key Info

Enrollment Term

University AppApplication

Apply

ApplyTexas Common App School Website

Fee

$75

Deadline

Priority admissionJan 15, 2027

International applicationDomestic applicationJun 1, 2027

Freshman · future.utsa.edu

Good to Know

Admission Pathway

No additional admission requirements are published for declaring the major; applicants meet UT San Antonio's general university requirements

Campus applicants may use ApplyTexas or Common App, while fully online applicants use the UT San Antonio Online route

Transfer Pathway

Northwest Vista College's Digital Media AAS has a published pathway into the fully online BA Digital Media Influence. UT San Antonio says all courses transfer as elective credit toward the bachelor's degree.

Nvc · online.utsa.edu

Scholarship Info

Scholarships

The UT San Antonio Scholarship Hub uses one general application to consider admitted students for multiple awards

Distinguished Presidential Scholarship

Fall freshmen admitted by January 15 are automatically considered for awards up to 24000 USD over four years

Nonresident and international recipients awarded at least 1000 USD per academic year may receive a nonresident tuition waiver

Students enrolled in the fully online program are not eligible

School info

Snapshot

Avg GPA (W)

3.37

Admit rate

87%

school-wide

Grad rate

52%

Enrollment

30.6K

Earnings

$57K

10yr after

Costs & aid

In-state tuition

$11,476

Before aid

Out-of-state tuition

$28,318

Before aid

Cost of attendance

$31,840

Before aid

Average net price

$10,836

After aid

2026 2027 Cost Of Attendance · onestop.utsa.edu College Scorecard

Training

Combines digital media production with media psychology, persuasion, audience analysis, and strategic content creation

Develops skills in social media, web design, video production, imagery, content writing, multimedia production, and audience targeting

Students receive access to Adobe Creative Cloud tools including Photoshop, Illustrator, Premiere Pro, and InDesign

Professional Development

Prepares graduates for creator-led business ventures and careers in digital marketing, social strategy, advertising, multimedia production, and online influence

Degree Flexibility

Project-based classes help students build a comprehensive digital media production portfolio

Available on campus or as a 100% online degree

Faculty-guided projects can be customized to a student's chosen audience

Updated Sep 11, 1:01 PM

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