Training
•The BS Advertising and Public Relations concentration applies research, strategy and creative messaging to technical and scientific subject matter as well as consumer-facing communication.
•Students analyze audiences, plan campaigns and create work for real clients, learning to translate complex information without losing accuracy.
Performance & Productions
•Client assignments join consumer analysis, written and visual messaging, channel planning and campaign evaluation in a single workflow.
Professional Development
•The BS framework strengthens the analytical side of advertising and public relations while retaining the ethical and strategic responsibilities of representing an organization.
•Graduates can use the resulting campaign work to demonstrate both technical comprehension and audience-centered communication.
