Training
•Bullet: The BS Advertising and Public Relations concentration applies research, strategy and creative messaging to technical and scientific subject matter as well as consumer-facing communication.
•Bullet: Students analyze audiences, plan campaigns and create work for real clients, learning to translate complex information without losing accuracy.
Performance & Productions
•Bullet: Client assignments join consumer analysis, written and visual messaging, channel planning and campaign evaluation in a single workflow.
Professional Development
•Bullet: The BS framework strengthens the analytical side of advertising and public relations while retaining the ethical and strategic responsibilities of representing an organization.
•Bullet: Graduates can use the resulting campaign work to demonstrate both technical comprehension and audience-centered communication.
