Training
•The BA Advertising and Public Relations concentration develops strategic and ethical communication for brands, institutions and public-facing organizations.
•Students research industries and audiences, then turn that evidence into written, digital and visual messages for local and national clients.
•Electives can extend the concentration through international advertising, public-relations case studies, sports communication or agency practice.
Professional Development
•Client work requires students to connect consumer insight, media planning, campaign strategy and creative execution rather than treating them as isolated courses.
•SFA's student chapters of the Public Relations Student Society of America and American Advertising Federation add mentoring and professional-network access.
