Training
•61–70 credit Associate in Applied Science with a chosen focus area in business and marketing, commercial performance, or music production
•Core coursework includes Music Business: Content Creation and Copyright, Music Business: Marketing and Monetization, Music Industry Entrepreneurship, and Self-Promotion for Music
•Covers intellectual property law, rights management, publishing, licensing, and contracts alongside branding, marketing communications, and revenue-metrics analysis
•Requires a culminating Music Business Internship, Cooperative Education placement, or Special Projects course
Value
•The only one of SMCC's three music-business credentials layering Arizona General Education Curriculum (AGEC) coursework onto the music-business core, positioning graduates for further bachelor's-level study
•Rounds out the core with Principles of Marketing, Owning and Operating a Small Business, and, for students without prior computer-literacy credit, Computer Literacy for the Music Business
