Training
•Bullet: Associate in Science requiring 60+ degree-applicable units, pairing entertainment promotion and marketing production training with general education for transfer readiness
•Bullet: 24-unit area of emphasis: Marketing Promotion (Bus 28), Digital Design Tools (Design 13), Digital Video Fundamentals (DMPost 3), Digital Video Editing (DMPost 30), Introduction to Media Writing and Producing Short-Form Content (Media 20), and Short-Form Visual Media Production (Media 21), plus restricted electives in motion graphics, digital audio, public relations, marketing research, and consumer behavior
•Bullet: Program outcomes include producing promotional spots, commercials, and other electronic media projects on digital video and audio workstations, with competency in music selection, voice-over direction, and modern marketing strategy
Facilities
•Bullet: Production coursework is based at the Center for Media and Design, using digital video and audio workstations alongside the facility's production suite and post-production editing bays
Degree Flexibility
•Bullet: Associate in Science degree pairs with SMC articulation agreements supporting transfer to UC, CSU, and private institutions
