Training
•Bullet: Associate in Science requiring 60+ degree-applicable units, pairing media sales, management, brand integration, and interactive-media coursework with general education for transfer readiness
•Bullet: 21-unit area of emphasis: Principles of Selling (Bus 23), Survey of Mass Media Communications (Media 1), Introduction to Broadcasting (Media 11), Broadcasting Programming and Management (Media 12), Broadcasting Announcing and Production (Media 13), and Broadcast Advertising (Bus 33/Media 18), plus restricted electives in e-commerce, entrepreneurship, media literacy, short-form content, and advertising copywriting
•Bullet: Program outcomes prepare graduates for public relations, business sales, personnel relations, and advertising roles across television, radio, Internet, and 360/virtual and augmented reality platforms
Facilities
•Bullet: Coursework is based at the Center for Media and Design, home to a large production suite with broadcast/film control booths, a radio broadcast suite, and multiple post-production editing bays
Degree Flexibility
•Bullet: Associate in Science degree pairs with SMC articulation agreements supporting transfer to UC, CSU, and private institutions
