Training
•Bullet: Associate in Applied Science (Academic Plan 3017) requires 61-70 credits under the 2026-2027 catalog, effective Spring 2027, with students choosing a focus area in business and marketing, commercial performance, or music production
•Bullet: Core sequence: MUC109 Music Business: Content Creation and Copyright (gateway/critical course), MUC110 Music Business: Marketing and Monetization (critical course), MUC209 Music Industry Entrepreneurship, MUC293 Self-Promotion for Music, MKT110 Marketing and Social Networking, MKT271 Principles of Marketing, and MGT253 Owning and Operating a Small Business
•Bullet: Program includes MUC242 Music Genres and Styles or MHL155 Survey of American Music, plus a required internship/cooperative-education term (MUC290AA, MUC296WA, or MUC298AA)
Professional Development
•Bullet: Coursework covers content creation and copyright, marketing and monetization, entrepreneurship, branding, intellectual property law, and revenue-metrics analysis for the music industry
•Bullet: Related Arizona careers: Advertising and Promotions Managers ($99,360 avg), Agents and Business Managers of Artists, Performers, and Athletes ($57,610 avg), and Market Research Analysts and Marketing Specialists ($66,790 avg)
•Bullet: Students must earn a C or better in every course
