Training
•Bullet: The 54-credit major pairs 27 credits of music (Music Technology, theory, world cultures, music history, applied piano and guitar) with 15 credits of business and four electives.
•Bullet: Required business courses are Principles of Management, Principles of Marketing, Consumer Behavior, Advertising and Promotion, and Internship in Marketing, the capstone.
•Bullet: Electives include Digital Marketing, Computer Graphic Design I and II, Theory of Entrepreneurship, Personal Selling, and Principles of Retailing.
Performance & Productions
•Bullet: Majors participate in an ensemble every semester and Performance Lab for four semesters.
Professional Development
•Bullet: The Marketing Club takes on real-world projects for local businesses and organizations, including situation and competitor analyses, marketing research, and promotion design.
•Bullet: The catalog points to work for a major music corporation or music store, promoting your own performances, or graduate study in business, music, or arts management.
