Program Recognition
•Bullet: Three-year BA (Hons) accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI); offered by ICMP (founded 1986), which says it has delivered contemporary music education "longer than any other music school in the UK" (icmp.ac.uk/about-icmp/history-and-heritage)
Training
•Bullet: Covers international music marketing, global music economies and timing an artist's debut outside their home market
•Bullet: Studies consumer behaviour, brand-building and protection in digital advertising, and using generative/assistive AI to optimise marketing workflows
•Bullet: Students choose a brand-development focus or an optional credit-bearing industry internship
Location
•Bullet: Studied at ICMP's London campus, in the heart of the UK music industry
