Training
•Bullet: The 27 s.h. concentration pairs Introduction to Business and Principles of Marketing with a required Performing Arts Internship (PART3700), plus a choice of Script Analysis and Dramatic Literature or Music Theory II/Aural Skills II, and Stage and Musical Directing or Conducting I
•Bullet: Electives draw from Financial Accounting, Principles of Management, Organizational Behavior, Business Law and Ethics, Introductory Economic Data Analysis, and Digital Filmmaking to round out arts-management training
Professional Development
•Bullet: Students apply business and marketing skills directly on campus as part of the music, production, stage, and box-office teams while completing a Performing Arts Internship for hands-on management experience
•Bullet: The concentration targets nationally growing arts-management careers such as producer, talent agent, artistic director, and executive director
