Program Recognition
•Bullet: Adrian’s current catalog identifies a 120-hour Bachelor of Arts in Commercial Music within the Department of Performing Arts.
•Bullet: The program’s published outcomes emphasize music production, audio recording, creative development, music-industry knowledge, entrepreneurship, collaboration, and professional practice.
Training
•Bullet: General Music Studies cover Foundations in Music Studies, musicianship, keyboard, guitar class, and Music of the East.
•Bullet: Commercial Musicianship includes Popular Music in America or History of Rock & Roll plus Songwriting.
•Bullet: The production sequence includes Music Production I and II and three terms of Bulldog Records: Studio Activities.
•Bullet: Music Business coursework pairs Introduction to Business with Music Entrepreneurship.
Performance & Productions
•Bullet: Students complete four credits of Applied Music and a Capstone: Senior Recital or Senior Music Project.
•Bullet: Electives can extend the degree into podcasting, audio and radio production, AC TV, WVAC, creative writing, marketing, music in film, or upper-level applied music.
Professional Development
•Bullet: A required Professional Internship and the Bulldog Records studio sequence give students structured practice in recording, production, collaboration, and project work.
•Bullet: The curriculum is designed around the technical, creative, and entrepreneurial skills used in a changing commercial music industry.